Social media marketing is the current buzz in the market and a topic of interest for many young entrepreneurs. Some suggest “it’s the next big thing,” while others think it has no practical advantage with a steep, complicated learning curve.
Because of its quick appearance in the market, people perceive social media marketing as a passing market interest and, thus, an unprofitable one. But, the statistics relate a different story altogether. According to a report by Buffer in 2019, 73% of marketers believe that using social media marketing has been “somewhat effective” or “very effective” for their businesses.
Another report in GlobalWebIndex says that 54% of social browsers use social media to look for reviews of a product they intend to buy. According to Omnisend, in 2018, 49% of the consumers depend on Influencer or creative social media post designer to recommend products and services.
All this demonstrates the vast potential of social media marketing, but you need to understand some criteria to achieve phenomenal results. Here are some ways social media marketing can enhance your business:
- Improved Brand recognition
Every opportunity you get to republish your content on other sites increases the reach and improves brand awareness to a broader set audience. Your social media networks are just a few media to help you reach your voice and content to social media users. This also simultaneously makes your brand more accessible for new users and familiarizes yourself with the existing users of your brand. For example, a frequent Instagram user could know about your company only after coming across an Instagram post or reels.
- Better Brand Loyalty
Many firms and universities have done studies regarding the influence of social media on brand loyalty, and some have confirmed a positive impact. In a report issued by Texas Tech University, Brands who have social media presence across different platforms enjoy better brand loyalty from their consumers. The report suggests using tools provided by social media to connect with their audience. Often these tools include creative social media posts, so it becomes necessary to design one. Companies hire creative social media post designers to have varied engaging posts to engage with their audience as much as possible.
- Higher conversion rate
Every post you makeover social media improves your chance to convert a customer, thus increasing the conversion rate. Every blog post you write, every image or video you share, every comment you put up provides you with a chance for someone to interact, which might lead to a site visit and eventually a conversion. These increase the humanization element; in fact, your brand becomes humanized via interaction over social media channels.
- More Brand Authority
Engaging in interactions with customers regularly is a display of good faith for other customers. People often tend to choose social media to brag and compliment a product or service they recently enjoyed. Moreover, when they post your brand name, new potential consumers on social media will want to follow you for updates; this increases your social media presence, affecting SEO rankings to some extent. The higher number of people talking about your brand over social media, the more authoritative your brand will seem to the new users. It also improves the trust and credibility of your brand.
- Enhanced Inbound Traffic
If you don’t use social media, your inbound traffic remains limited to the set of audience who are already familiar with your product and those individuals who are surfing the internet with keywords you currently rank for. The more social media accounts you possess over various platforms, the broader the audience is there to connect via quality content that may drive traffic to the original website. More inbound traffic means more leads and ultimately more conversion.
- Lower Marketing Cost
Marketers worldwide suggest that as little as six hours of effort per week over social media is more than enough to notice an increased traffic rate. If we spread this six-hour throughout the week, it averages to one hour a day, which is very minimal. If you could spare an hour a day to develop your strategy, design your content and post them regularly, you could start noticing the result of the effort. Even the paid advertisement over Facebook and Twitter is cheap compared to promoting on Google SERP (Search Engine Result Page). Therefore, you need not worry about going over budget if you start small.
The longer you wait, the more loss you will inculcate. Social media marketing is here, and it is here to stay. Navigate to this web-site for an awesome Instagram post designer. The sooner you create engaging posts, the better your chances of expanding your business or hiring a creative social media post designer who will assist you with social media marketing. Because when done right, it can lead to more consumers, more traffic, more conversion, and ultimately more revenue generation.
Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share thoughts on lifestyle Design, Branding Firm, Exhibition design, etc…